What a Poser! Why popular gender-swap memes are a joke

pinupswap3These gender-swap images have been making the rounds lately, but I wanted to take a quick look at while they’re so funny to us. Showing women posed the way women often are doesn’t really showcase the problems with objectification because it seems like a joke. I see how this is a really accessible way to discuss objectification, but it, in many ways, reinforces the gender dichotomy and hierarchy by seeing how comical it is to see men displayed the way we pose women.

The eighteenth century saw a lot of masquerade balls where men and women would dress in drag, but because of the context, it strengthened gender roles instate of subverting them.

pinupswap4Of course men are objectified for their looks, but it’s not in the same way, and not with the same implications as when women are. For one, it’s not as threatening to men because society and media value them for things other than their looks. (It’s usually money and power, which is also problematic because it reinforces the singular idea of masculinity in which men are only useful to the extent that they can provide monetary gain).  And when men are objectified for their looks, mainstream media depictions will show men being strong and powerful – their legs are hardly ever in the frame. The way society looks at men’s and women’s bodies are very different, and when they are showed side-by-side like this, of course it’s a joke.

We don’t see women posed in ways we usually pose men – because that would show women in too serious and powerful a way, and isn’t as funny. It follows the same way children play games as a kid – a girl can play games with predominantly boys without losing status as a girl, but a boy playing with girls would cause a lot of ridicule. The hierarchy prevails in all facets of life.

It’s great that we’re starting to see the problems of how we objectify women, but it’s still important to consider the ways we’re displaying people. It’s a joke for a man to dress like a woman, and so this campaign can only go so far.

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